2007 heralded the realization that drove CEO Mike Eilertsen to begin crafting alternatives to the traditional one-way nature of advertising. At the helm of a luxury brands magazine at the time, he refused to accept the budget-burning nature of the print marketing medium.
Mike founded URUP, having realized that one-to-one communication with customers and other target audiences needed to be engaging and interactive. Communication with audiences should involve listening to them – not just talking at them. The URUP platform is the result. The speed, modularity, low cost of engagement and big data generated by the platform, has resulted in a rapid growth of users. The same immediate interest and uptake of the URUP offering has been seen from countries with poor internet, entry level smartphones, poor education levels and diverse cultural and religious beliefs to first world economics and leading digital marketing agencies.
A passionate and dynamic businessman who founded URUP.COM. Nicknamed South Africa's "Richard Branson in the making" by Leadership Magazine. Mike was awarded the 'Most Innovative Company in South Africa' and 'Second Most Innovative Company on the African Continent' in the Africa SMME Awards 2012, and in 2016 was named in the Top 10 Most Influential Young South Africans in Business by Avance Media.
David is the Founder of Addcapital Africa, with over 30 years of banking and private equity experience. He has served as an Executive Director of Brait and as a non-Executive Director on both the Peermont and Foodcorp boards. David has been involved in developing URUP over the last 24 months and is actively involved in the shaping of the strategy of the Group from URUP's office in Mauritius.
Gareth is a qualified South African Chartered Accountant, CA (SA), with ten years senior management experience, who joined URUP in January 2017. He has valuable experience in terms of financial and management reporting with focus on compliance and quality control. Gareth has also played a significant role in the financial planning and strategy of previous companies, and has been involved in various company acquisitions and mergers.
Werner is a certified Scrum Master, specializing in Agile structure and process transformations focused on process and efficiency. His skills as a developer and leader were forged with CIPAL (Belgium) and Multichoice (South Africa). His skill as a Process engineer were honed on the DSTV Explora Project where agile methodologies were adopted. He was intimately involved in the design and implementation of efficiency, production and information exchange processes.
URUP is represented in Poland by URUP POLSKA Sp.z.o.o. which is a licensed Distributor of URUP International Limited.
URUP jest reprezentowany w Polsce przez URUP POLSKA Sp.z o.o. i jest upoważnionym Dystrybutorem URUP International Limited.
Experienced C-level Executive with a demonstrated history of working in various industries - Aviation, Online/Print Media, FMCG & Fintech. Skilled in Marketing, Sales, Operations and General Management. Strong entrepreneurship professional graduated from INSEAD.
For 15 years he has been working for the biggest companies on the Polish and international markets. On his last position he supervised and advised seven European operations on marketing, sales and strategy projects. He implemented global projects budgeted at approx. €10 million, working with board members and senior executives in Portugal, Spain, Ireland, Great Britain, Russia, Turkey and Poland. Since 2015 owner of Agile Droids LTD – boutique digital agency specialized in lean approach – delivering outsourced comprehensive support for startups and corporations to design, launch, improve, optimize products, marketing, strategy and b2b sales. Worked for startups based in San Francisco, London and Warsaw.